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LinkedIn Debuts ‘LinkedIn Live’, New Broadcast Tool!

LinkedIn has announced the debut of its latest Live video broadcast service making them the newest entrants to social media live broadcasting tool with its almost 600 million online users.

The social network site devoted to professionals and networking in the corporate world will be testing the new features which will allow users to broadcast their live video streams to others on the platform.

According to TechCrunch , the service will be “launching in beta first in the U.S. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. It’s not clear when and if LinkedIn will make it possible for everyone to create LinkedIn Live videos, but if you consider how it developed its publishing features for written work, that will come later, too.”

Staying true to its existing news feed, “the plan is to cover conferences, product announcements, Q&As and other events led by influencers and mentors, office hours from a big tech company, earnings calls, graduation and awards ceremonies and more.”

LinkedIn’s Director of product management, Pete Davies, noted that video has been a big request; Saying “Video is the fastest growing format on our platform right now, and the one most likely to get people talking,”.

The company is partnering with third-party broadcast tools like Switcher Studio, Wowza, Telestream Wirecast, Socialive, and Brandlive to ensure that the new feature has optimum performance. Microsoft’s Azure Media Services, part of its cloud division, will be providing encoding for the new tool.  The tools are expected to give creators multiple ways to go live, including via desktop and mobile apps as the case maybe.

Recall that other platforms like Facebook and Twitter alongside YouTube have been cashing-in on live video streaming tools. Instagram had also earlier joined in 2016 with ‘Instagram Stories’ becoming the go to place for users and advertisers of late. In the 17 months since the launch of its video features, LinkedIn has seen a big boost in traffic and revenues from (non-live) video on its platform – revenues have come through monetization introduced around video by video advertising. LinkedIn will not currently put video ads in this broadcast service. It will be purely content.

One thing is clear though, if you want to experience the broadcast tool, look out to submit an application form to try the tool in the coming weeks.

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